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You Don't Attract What You Want,

You Attract What You Are.

"Owning your true value as a home selling advisor is an inside out process"
Eric Putoto
Learn how to: Generate more sales, deliver results and keep all your clients for life!

The Platinum Process

Understanding the Platinum Process Philosophy

The Platinum Process is a sales system built on a three-pillar foundation of personal development philosophical expansion and technical mastery. At its core, the system is driven by authentic intent and action. The development of the three pillars with a giver’s intent and perspective is the alchemy of this consumer-centric training model.

Understanding the Platinum Process Philosophy

Watch these short videos to learn how the Platinum Process is transforming realtors into valued home selling advisors!

Video 1
How Realtors have been misguided
How realtors can increase their incomes by 50 to 75% inside 12 months
Video 3
Why and how Realtors need to be differentiated

The Platinum Process

Changing the real estate industry, one Consumer Centric Real Estate Advisor at a time!
How some agents
are able to
increase their
income by
without increasing
their ads spend?

Master your home selling process

Training programs that fit your budget and empower you to achieve all of your life goals.

The Platinum Process

Marsee & Jeff Wilhems
eXp Realty Tucson, Arizona
Watch the success story!
Greg Kalyniuk
RE/MAX Vernon, British Columbia
Watch the success story!
Barbie Le Roux
Century 21 Salmon Arm, British Columbia
Watch the success story!

Eric Putoto is an outstanding Agent, Entrepreneur, and Realtor Coach. He has sold over 2,500 homes and led the #1 Real Estate Team in his region. Like only the most effective real estate coaches, Eric continues to sell real estate every day.
He has owned three brokerages, and trained realtors in both Canada and the United States.

Eric created Platinum Process Academy to transform the consumer experience by guiding agents to develop a greater proficiency in their people and technical skills. His transformative 10-week masterclass “Creating Mastery in Your Home Selling Process” has empowered agents to create extraordinary home selling results. This is where progressive realtors learn to turn one-time clients into Life-time Champions! As a mentor, Eric inspires you to expand your personal development, philosophical growth and technical mastery.

For over two decades he has practiced spiritual and personal development through mentors such as; Dr. Habib Sadeghi – Be Hive of Healing, Sri Madhu Sai, Monk and founder of HealingBeings.org, his wife Lori Putoto – Alignment Coach, The Choices Series; as well as the Tony Robbins organization.

The powerful paradigm shifts Eric shares will take you off the transaction treadmill and place you on the real estate Super Highway. Mr. Putoto has had numerous articles published in Inman News and has appeared on Super Agents Live! He counts among his professional mentors the real estate giants, Larry Kendall – Ninja Selling, Harold Ware – MaxAvenue, Howard Britton – Star Power and Craig Proctor.

Listen to Eric’s Transformative podcast Interview on Super Agents Live!


Real Estate Re-imagined


Eric Putoto - Earn 6 & 7 Figure Annual Incomes For Life


Eric Putoto - Identity Crisis Strikes Realtors Hard
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